ian.buitre
~/profilestatus: open to new clients
Portrait of Ian Buitre Ian Buitre

Clear brands. Meaningful execution.

I help founders and CEOs strengthen their brands, communicate their vision, and turn ideas into meaningful execution, backed by 10+ years in operations and 5+ years supporting executives.

Brand Strategy & CommunicationsChief of Staff & EAOperations & Systems
Work with me →See my work ↓
Tools I work in daily
  • GoHighLevel
  • Pipedrive
  • ClickUp
  • ChatGPT
  • Claude
  • Google Workspace
  • Apollo.io
  • ZoomInfo
  • Canva
Full toolkit ↓
01/about

A strong brand is more than visuals. It's clarity, identity and story.

My work began in executive support and operations: organizing priorities, coordinating initiatives and bringing structure to complex businesses. Today I bring that experience to personal branding, brand strategy and strategic communications. What makes my approach different is the combination of creativity and executive-level execution: a strong vision, and the follow-through to make it real.

01

Personal Branding & Strategy

Founder and CEO personal branding, brand positioning, and creative direction that reflects who you are and what you stand for.

02

Strategic Communications

Executive messaging, storytelling, and LinkedIn content and thought leadership that build trust and credibility.

03

Chief of Staff & Executive Assistant

Your strategic partner day to day: calendar and inbox, priorities, team coordination and follow-through.

04

Operations & Systems

Project coordination and execution, CRM and automation in GoHighLevel, SOPs, and HR from recruitment to onboarding.

02/work4 projects
Elite Business Summit 2026 landing page shown on a laptop and a phone
01 / 04Landing page

Elite Business Summit 2026

A premium dark-mode landing page for a live online business summit. Event details, audience sections and one clear register button, designed for desktop and mobile.

Type
Website design · Landing page
Built in
Lovable
Devices
Desktop and mobile
View live site ↗
Elite Summit 2026 event landing page with a countdown timer, shown on a laptop and a phone
02 / 04Event landing page

Elite Summit 2026

An event page for a live working summit for résumé writers and career coaches, with a countdown to doors opening, the agenda and a reserve-your-seat button.

Type
Website design · Event landing page
Built with
GHL AI Studio
Devices
Desktop and mobile
View live site ↗
ProjectHub workspace dashboard and sign-in screen for iRock Executive Talent Partners
03 / 04Web app · Project management

ProjectHub

A private project management workspace for iRock Executive Talent Partners. One dashboard shows active, in-progress, upcoming, overdue and completed work, alongside a task board, upcoming deadlines and each partner's workload.

Client
iRock Executive Talent Partners
Type
Web app · Project management tool
Built with
GHL Studio
Access
Private, sign-in required
Open the app ↗
GoHighLevel workflows list for EPIC Client Service Delivery, next to the Strategy and Planning workflow builder
04 / 04Workflow automation

EPIC Client Service Delivery

A set of published GoHighLevel workflows that follow each client from onboarding to the testimonial and referral request. In the Strategy & Planning workflow shown here, moving an opportunity to that pipeline stage sends the stage email, tags the contact and adds a note.

  1. Onboarding email
  2. Strategy & planning
  3. Work on project
  4. Client review
  5. QA review call
  6. Completion & offboarding
  7. Testimonial & referral request
Example trigger
Pipeline stage changed
Example actions
Send email → Tag contact → Add note
Built in
GoHighLevel Workflows
03/case-studies7 case studies · tap to open
01RecruitmentHiring support for executive and operations rolesFounder & CEO, U.S. coaching and consulting business

Challenge

The CEO needed an Operations Manager and Administrative Support, but recruiting took up a lot of the CEO's time and there was no consistent way to screen candidates.

What I did

  • Refined both job descriptions around real operational needs
  • Sourced candidates across multiple platforms
  • Screened and shortlisted on experience, communication and culture fit
  • Coordinated interviews and gave hiring recommendations

Results

  • Much less CEO time spent on sourcing and first-round screening
  • A shortlist of qualified candidates aligned with the role and the culture
  • Faster, more confident hiring decisions
RecruitmentScreeningInterview coordination
02RecruitmentEnd-to-end recruitment for a Virtual Assistant roleFounder & CEO, U.S. creative design studio

Challenge

The CEO needed a VA but had no defined role, no job description, no screening approach and little time to run the search.

What I did

  • Defined the role scope, responsibilities and job description
  • Sourced remote candidates with admin support experience
  • Screened for attention to detail, communication and fit with a fast-paced creative team
  • Led interviews and presented a shortlist with strengths and recommendations

Results

  • Clear role expectations before hiring started
  • Pre-vetted candidates ready for the CEO's final pick
  • Far less time and effort from the CEO
RecruitmentRole designCandidate evaluation
03HR operationsRecruitment and HR operations for a solar companyFounder & CEO, U.S. solar company

Challenge

The company had to hire a remote team of appointment setters and bilingual sales closers fast, with no hiring process, no standard HR documents, inconsistent onboarding and no tracking.

What I did

  • Wrote job descriptions and sourced candidates, prioritizing bilingual talent
  • Managed the CEO's calendar, interview scheduling and trial tasks
  • Created contractor agreements, NDAs, non-competes and onboarding forms
  • Standardized onboarding and offboarding
  • Set up PayPal and Remitly for international contractor payments
  • Built an Excel tracker for the candidate pipeline, hiring status, contractors and payments

Results

  • Faster hiring of appointment setters and sales closers
  • Standard HR documents and a repeatable onboarding process
  • One place to track candidates, contractors and payments
  • Much less coordination work for the CEO
RecruitmentHR documentationContractor paymentsExcel
04GHL automationWebinar registration and automation for a masterclassFounder & CEO, U.S. career coaching business

Challenge

The masterclass landing page was outdated, there was no registration system, and every registrant got a manual reply, which caused delays and missed follow-ups.

What I did

  • Updated the masterclass landing page in GoHighLevel
  • Built a registration form connected to the CRM
  • Set up an automated confirmation email with the event details and Zoom link
  • Wrote promotional posts for the client's private community and scheduled them in advance

Results

  • Every registrant gets an instant confirmation with the Zoom link
  • No more manual replies or missed follow-ups
  • A repeatable workflow for future webinars
GoHighLevelLanding pageEmail automation
05Project managementCentralized task management for a nonprofitU.S. nonprofit organization

Challenge

Tasks were tracked across several channels, priorities and deadlines were unclear, and work was often missed or delayed.

What I did

  • Set up a Trello board with To Do, In Progress, For Review and Completed stages
  • Added priority and task-type labels
  • Standardized task cards with descriptions, deadlines and checklists
  • Trained the team so the system stayed simple to keep up

Results

  • All tasks in one place
  • Clear view of priorities and deadlines
  • Fewer missed or delayed tasks
TrelloWorkflow design
06Project managementProject management system for a career services businessU.S. resume writing and career services business

Challenge

With more clients coming in, projects were tracked across different tools, workflows varied from writer to writer, and deadlines were hard to see.

What I did

  • Set up ClickUp as the main project management system
  • Built one workflow for every project: Intake, In Progress, Review, Client Feedback, Final Delivery
  • Created task templates with checklists and deadlines
  • Refined the setup based on how the team actually used it

Results

  • Real-time view of every client project and deadline
  • Consistent delivery across all resume projects
  • Fewer missed tasks and delays
ClickUpTemplatesProcess design
07OperationsCentral tracker for tools, subscriptions and loginsU.S. resume writing and career services business

Challenge

Tools and logins were scattered across documents, emails and messages, and overlapping AppSumo purchases meant the business was paying for tools it didn't need.

What I did

  • Built an Excel tracker for every tool: purpose, category, login URL, access and notes
  • Audited the full tech stack and flagged overlapping tools
  • Consolidated logins into one structured place
  • Set a standard format so new tools are easy to add

Results

  • A full view of the business's tech stack
  • Redundant tools flagged to cut unnecessary costs
  • Faster onboarding and quicker access to logins
Tool auditExcelDocumentation
04/sops-and-templatesHR & operations documentation
Preview of the onboarding a new virtual staff member document
SOP

Onboarding a new virtual staff member

A 9-step process that takes a new hire from paperwork and tool access to team introductions, training, clear KPIs and regular check-ins.

  1. Prepare documents & access
  2. Welcome email
  3. Team introductions
  4. Training plan
  5. Tools setup
  6. Goals & KPIs
  7. Ongoing support
  8. Feedback
  9. Continuous learning
View the SOP ↗
Preview of the offboarding a virtual staff member document
SOP

Offboarding a virtual staff member

A 9-step process for a smooth, professional exit: revoking access, handing over files and knowledge, final payments and contract compliance.

  1. Exit meeting
  2. Revoke access
  3. File handover
  4. Knowledge transfer
  5. Team update
  6. Final payment
  7. Contract compliance
  8. Feedback
  9. Closing message
View the SOP ↗
Preview of the resignation process document
Flowchart

Resignation process

A clear decision flow for resignations, including a retention path with HR, the acceptance letter, exit questionnaire and clearance.

  1. Resignation letter
  2. Team leader
  3. Retention check
  4. HR proposal
  5. Acceptance letter
  6. Exit questionnaire
  7. Clearance
View the flowchart ↗
Preview of the tool inventory and access tracker document
Tracker

Tool inventory and access tracker

A Google Sheets inventory of every tool a business uses, grouped by category with its link, description and typical use, plus tabs for access management and an SOP library.

  1. Infrastructure
  2. Email marketing
  3. Social media
  4. Lead generation
  5. Video creation
View full size ↗
05/services4 areas
brand

Personal Branding & Positioning

Brand strategy, positioning and identity for founders and CEOs, so your brand feels clear and consistent everywhere.

communications

Communications & LinkedIn

Executive messaging, storytelling, and LinkedIn content and thought leadership.

chief of staff · ea

Chief of Staff & Executive Support

Calendar and inbox management, task prioritization, team coordination and day-to-day admin.

operations

Operations, CRM & Execution

Project coordination, CRM and funnels in GoHighLevel, SOPs, and HR from recruitment to offboarding.

06/toolkit23 tools
CRM
GoHighLevel, Pipedrive, Dubsado, HoneyBook
Project management
ClickUp, Asana, Monday.com, Trello, SmartSuite
HR systems
BambooHR, Gusto
Recruitment
Indeed, OnlineJobs.ph, JobStreet
AI tools
ChatGPT, Claude, Gemini, Perplexity, Lovable
Sales & lead data
Apollo.io, ZoomInfo
Productivity
Google Workspace
Design
Canva
07/certificationsverified on Accredible
DPM School 2022 badge from The Digital Project Manager
Project management · 2022

DPM School

Digital project management training from The Digital Project Manager, issued to Ian Glenn Buitre.

Verify credential ↗
08/testimonials7 recommendations · 2 videos

I had the opportunity to work with Ian as both our Human Resources Manager and Executive Assistant, and his impact on our operations was immediate and significant.

His ability to anticipate needs and stay organized made a big difference in how I was able to focus on higher-level priorities.

Will ZapataOwner, Apollo Energy USAClient · 2026 · LinkedIn recommendation
“If you're looking for a seamless process and stellar experience in hiring a VA, then you've found it! … He was the ULTIMATE connector. … 10/10 - Highly recommend.”
Myaann PayneExecutive Assistant to AJ MizesClient · 2021
“Ian is a great project manager, handling many tasks with great ease and professionalism. … Whenever I need a project manager, I make sure to reach out to him, as he is the best at it.”
Hortense P.Adobe Workfront Senior ConsultantClient · 2020
“You will be hard pressed to find someone as thorough as Ian. He does not take uninformed actions or make decisions without meticulous research. He makes it extremely easy to trust his recommendations.”
Lyman BallifTeam @ New ApologyClient · 2022
“Ian helped me a lot when I was just starting my business. He helped me in creating a hiring process, finding the best places to hire people, and building a team.”
Rémi BesnardCEO & Founder, Besnard Consulting SASRecommendation letter · 2021
“He didn't just give me quick fixes. He guided me to think of solutions I wouldn't have considered on my own.”
Mark Gabriel MoralesGHL Expert & Virtual AssistantWorked on the same team · 2025
“Ian is the best Project Manager that I've ever met. 101%”
Precious BalmacedaWeb Developer & Go High Level ExpertReported to Ian · 2021
Video testimonials
Client testimonial

Executive Assistant

A client shares what it was like to work with Ian as their executive assistant.

Client testimonial

HR Manager

A client shares what it was like to work with Ian as their HR manager.

09/contact

Let's bring your vision to life.

I'm always open to connecting with founders, CEOs and businesses who value creativity, strategy and purposeful communication.

Emailianbuitre@gmail.com
LinkedInlinkedin.com/in/ian-buitre↗